【培训提纲】A Systematic Way of CrossCulture Communication 【Introduction】Culture is in reality existing everywhere in the world.Meanwhile, the varity appears indeed as a social phonomena, which affectspeople’s communication.  This course aims to those who hasprarcital need for cross culture communication. We introduce in this courseabout culture and the differences, as well as the tools for recognising anddistinguishing such differnces.Finally, we recommend solution for people to crossthe cultural gap.【Trainnee target】【Trainning language】English【Lecturer】Ralph Yunfeng YUE(M.Sc.) 【Contents】

•       Section1. Culture and AwarenessØ       Value and cultural valueØ       Cultures Ø       Culture shockØ       Awareness of different culturesØ       A glance of global culturesØ       High-context VS. Low-context cultures²      Exercise: Evaluation of chosen culture•       Section2. Analysis of Culture Ø       Culture dimensionsu     PowerDistanceu     Individualismu      Masculinity u      Uncertainty Avoidance Index u     LongTerm Orientation ²      Execercise: Grouping of cultures Ø       Impact Factors to Cultureu      Politicsu      Complexity of national ethnics groupu      Economic developmentu      Technologyu      Imported culture²      Case study: Salad Culture•       Section3. Obstacle to Cross-cultral Communicationu      Personalu      Commercialu      Ethicalu      Linguisticu      Racistu      Sterotypes across cultures²       Casestudy: Dining culture among countries•       Section4. Fundamental Cross Culture communication principles and skillsØ       Fundamental principlesu   To recognise differencesu   To respect differencesØ       Personal skillsu   Listening skillsu   Speaking skillsu   Observationu   Patienceu   FlexbilityØ       Organisational skillsu   Subcultureu   Communication tools²      Excersice : Re-evaluation of chosen culture •       引言Ø     什么才是真正的生活-对比几个国家的消费习惯引发的思考Ø     Valueof life--- a comparison between different culture backgrounds  介绍不同文化背景下的价值观、文化模式、文化总体概括以及对文化模式的应变。 不同文化社会的时间观Stereotypes Across Cultures•       一单元.目标客户管理Ø     了解海外客户地域文化类型Ø     客户群划分Ø     管理客户的重要信息Ø     什么是文化Ø     您所属的文化是什么类型Ø     客户的文化是什么类型Ø     您和客户的文化区别是什么Ø     文化震撼Ø     霍夫斯泰德的文化尺度Culture  Hofstede’s Culture DemensionPower/DistanceIndividualism (IDV) •       Masculinity(MAS) Uncertainty/Avoidance Index (UAI)Long Term Orientation (LTO)  Cultural shock Ø     主要地域文化类型Ø      Ø     怎样消除不同的文化距离Ø     练习：客户分类及管理 Cultural confusionWorking in other cultres means understanding yourhosts’ conceptions of greetings, timing, hygiene,negotiation, agreement,politeness, personal space, gesture, meal etiquette, and closure.[Hattersley etal, 1998]Ø       PersonalØ       CommercialØ       EthicalØ       LinguisticExample-Citron Car in Canton •       三单元. 文化的影响因素Ø       制度变迁造成的影响Ø       经济发展对文化的影响案例：97经济危机后的马来西亚Ø       外来文化的影响    •       四单元. 商业文化Ø       血缘文化Ø       关系文化Ø       餐桌文化Ø       酒吧文化Ø       品牌文化 •       五单元. 民族复杂性问题Ø       单一民族国家Ø       多民族国家²      民族形成²      民族分布Ø       移民国家²      原生民族²      移民来源  •       沙拉文化之中国版-深圳现象六单元跨文化沟通技巧 •       附件. 现行尺度对中国文化的理解Ø       霍夫斯泰德的文化尺度对中国文化的描述Ø       霍夫斯泰德的文化尺度对中国文化现状的不适用性Ø       主要方言分布Ø       外来文化的影响

l       WesternCultures

Anglo-Saxson

German

Hispanic

Franch

Slavic

Nodic

l       East-Asiancultures

Chinese

Cantonese

South Asian cultures

Malay

l       Middle East cultures